The Cradle to Coast Tasting Trail gives visitors traveling to Tasmania a way of navigating the coast’s food and wine offerings. When engaged by the Tasting Trail, the challenge was to display all the content in a functional and attractive way, one that intrigues visitors and gives them an engaging experience. The site therefore molded to represent not only the members involved within the trail, but trails themselves. The itineraries concept was created to give visitors direct knowledge into a range of producers and listed them in a way that offered specific journeys based off their individual interests.