Ally Relationship Safety is a platform dedicated to everyone’s right to feel safe. Built for young people, this is a resource designed to provide guidance on tricky situations, how we might react and what actions we can take. It gives education staff, parents, guardians and civil servants content and confidence to begin important conversations.
Branding promotes trust by being personal-able and supportive. Ally is a companion character and supportive guide; non-threatening and without featured that could be stereotypical or gender specific. By developing stories and illustrations from lesson plans, we are able to capture the message in a compelling and memorisable way, making the content approachable, relevant and engaging. Navigation is simple and allows self taught or multiple users to work through the message in one or multiple sittings. The approachable design becomes the non-bias subject, entwined within the message as it delves into necessary and practical knowledge about relationship safety.